PriceAdvice is a highly robust, easy-to-use valuation system.
PriceAdvice functions as a virtual blue book for users looking to price any item, quickly giving them a range of current market values. PriceAdvice aims to be the most precise, accurate valuation tool available online.
In addition to providing users a tool to value their own items, PriceAdvice is also the premier place for those looking to purchase items at the best possible price.
PriceAdvice is a trusted, secure resource. Everything on the site is protected by industry-standard, secure tools, including firewalls, virus scanning, and authentication services. PriceAdvice, founded in 2010 in Austin, TX, is a privately-held company with over @2,980,670,105 prices available for viewing.
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Lauranne has been actively involved in the launch and cultivation of the PriceAdvice service since inception.
As a partner with G51 Capital for 11 years, Lauranne has focused on portfolio management, financing and providing strategic guidance for its portfolio of companies through mentoring and BOD participation. Her expertise is in hardware, software and internet based business. Leveraging this deep domain experience, Lauranne has helped PriceAdvice clarify its position in the market, assemble a new dynamic team and execute on its current strategy.
Prior to joining G-51, she was the Chief Financial Officer for NLynx Systems, Inc. ("NLynx"), where she oversaw their growth from $1M to $30M. Her responsibilities included Accounting and Finance, Human Resources and MIS for their global operation. She was involved in the successful acquisition and integration of multiple companies. Prior to NLynx, Lauranne worked as an auditor for Wheeler and Bull and Ernst and Young.
Lauranne has been a CPA since 1992 with an extensive knowledge in all areas of fiscal management. She received her MBA and BBA from the University of Texas at Austin.
Ira Williams, III
President and COO
With over twenty years' experience in sales, marketing, project management and business development, Ira Williams is a uniquely capable business leader who has extensive experience working with new ventures, as well as securing strategic partnerships and acquisitions for multiple start-up companies.
A graduate of the Harvard Business School, Ira has worked with firms such as Callaway Golf, Dell Inc., and CBS SportsLine. Over this time, he has garnered significant expertise in the new media content and e-commerce sectors.
He was the Vice President and General Manager of Callaway Golf's global E-commerce and Interactive Marketing operations, and he also led M&A efforts at InterZine Productions and at CBS SportsLine, successfully securing strategic elements that drove their respective growth plans. Ira has also excelled in sales and marketing positions with Reuters America and IBM.
Ira completed his undergraduate studies at Stanford University with an AB in International Relations, and a focus in Latin American Economic Development Strategies.
Chris Hegeman has over 12 years of experience in the technology space with roles in marketing, finance and operations. Prior to joining iTaggit, Chris worked in a variety of marketing roles at Dell, Inc. with focuses on consumer online and large public buyers. He has been a part of the PriceAdvice team for over two years.
Prior to moving to the technology industry, Chris worked in public accounting, with positions in Deloitte and Touche's audit practice and PriceWaterhouseCoopers' financial advisory services. He is a graduate of the University of Notre Dame, and earned his MBA from the University of Texas.
Heather Guzenda brings over seven years of consumer software marketing experience to her role as Category Manager for PriceAdvice. In her prior roles at THQ and Sega of America, Heather executed both online and offline marketing initiatives for such iconic brands as Sonic the Hedgehog, Evil Dead, and Astro Boy. She has extensive experience managing co-marketing programs with major brands such as McDonalds, Cartoon Network, and Kraft. She holds and B.A. in English from San Jose State University.
Board Of Directors
Mr. Esber has accumulated over 30 years of experience in the computer industry. Former Chairman and CEO of Ashton-Tate. Worked with Creative Labs on the integration of computers and multimedia. Served on the boards of over twenty five public and private technology companies. Mr. Esber has a BSCE, a MSEE, and earned his MBA from Harvard Business School.
Founder and Managing Partner of G-51 Capital, an Super Angel VC firm based in Austin, Texas. G-51 leads series A funding with $500,00 to $1,000,000 and may syndicate up to $3 million. The firm invests and builds leading edge technology companies in the Web, Mobile, Saas, Hardware and Clean Tech sectors. The firm currently has syndicated investments with top tier venture firms including: IVP, New Enterprise Associates, Foundry Group, Silverton Partners, Floodgate, and others. He has been involved in multiple acquisitions of his portfolio companies by Fortune 500 companies including Cisco, ADP, Prudential, SAP and others. He received his MBA from The University of Texas at Austin and currently serves as Chairman of the Board for The Texas Exes Alumni Association, he also received a BBA from St. Edwards University. Follow him @TexasSuperAngel.
Hong Bui is a consumer software veteran with over two decades of experience in developing technology for top consumer brands such as Amazon.com, Visto.com, JavaSoft and Apple with a focus on usability and mass market acceptance. While at Amazon.com, Hong's division was the driver for development of its award-winning consumer shopping site used by millions each day. His team also helped develop Amazon's platform that has been a model of worldwide scalability. Hong was a founder and CEO of Memeo, a leading Silicon Valley company that builds innovative software and services that allow consumers to protect and manage their personal content. He is currently the CEO of Polkast (http://www.Polkast.com).
PriceAdvice Helps Consumers Make Informed Online Buying Decisions
The Company Offers the Premier Solution for Consumers Looking to Purchase Used Items at the Best Possible Price
NEW YORK, NY - June 22, 2011 - PepCom Digital Experience - PriceAdvice, the premier online price valuation system, was officially launched today by its parent company, iTaggit Inc. PriceAdvice is designed to help consumers make informed online purchasing decisions by providing access to a highly robust, easy-to-use price valuation system. Functioning as a virtual blue book for users looking to price any item, PriceAdvice offers a range of current market values for used products being sold online.
"We want consumers to know they're getting the best and most up-to-date prices for any used item they want to buy," said Ira Williams, president of iTaggit. "Our goal is to become the most accurate valuation tool available for the purchase of used items on sites such as eBay, Amazon and craigslist. PriceAdvice was created in an effort to remove the guess-work many consumers face when buying a used item online and to make the process as easy as possible."
To calculate the current market price of an item, PriceAdvice developed proprietary data mining and pricing algorithms and combined them with actual transaction data from millions of sales across multiple online marketplaces. The system searches for items for sale that match a particular product description, then provides a range of prices for which the product has sold, identifies where to buy the product at current prices and determines whether the current prices are higher or lower than the true market value. Everything on the PriceAdvice website is protected by industry-standard security tools including firewalls, virus scanning, and authentication services.
Launching with two of the most popular eBay categories - watches and tablets - PriceAdvice provides access to prices from over 3 million transactions. Over the next several weeks, PriceAdvice will provide valuation services for several more product categories and specific brands. No sign-up is necessary. Just log-on and search.
PriceAdvice Announces Investment from Parent Company iTaggit and Adds Two Power Players To Its Team
With New Funding and Key Executives, PriceAdvice Continues Its March Forward As the Premiere Blue Book for Used Consumer Products
AUSTIN, TX - July 19, 2011 - PriceAdvice, the Blue Book for users looking for prices for used consumer products, will accelerate its growth efforts, thanks to additional investment secured by parent company iTaggit coupled with the addition of two new key executives.
Joining the team is Ira Williams, who has been named President and COO of PriceAdvice and Hong Bui who has been named the lead technology advisor. Mr. Bui has also joined the iTaggit Board of Directors. The additional investment round was led by G-51 Capital. These milestone events have catapulted PriceAdvice's introduction as the go-to service for accurate and reliable price valuations of used items purchased online or in stores.
G-51, which is a seed-stage venture capital firm based in Austin, Texas, led the round of funding. With this round of $300,000, iTaggit has raised a total of $500,000 since the beginning of 2011. The company will use the funds to further expand the PriceAdvice sales and marketing team, invest in marketing and business development initiatives and support the company's working capital needs. G-51's investment underscores the market demand for trustworthy pricing information from an objective source.
"Consumers spend over $400B in used consumer products each year, and the majority of purchases are made without adequate pricing information," said Rudy Garza, Partner at G- 51 "PriceAdvice has stepped out as the market innovator to address this concern, and we see an exciting business opportunity for providing objective and accurate pricing information. We are excited about and look forward to the many expansion opportunities that lie ahead."
"The foundation, business model and team behind PriceAdvice are well grounded to support this high potential, high velocity Blue Book business," continued Garza. "Hong and Ira's respective track records in particular demonstrate the quality and firepower of the executive team."
"The established success of our parent company, iTaggit, and the wealth of experience behind our team of executives makes PriceAdvice poised for fantastic results," said Ira Williams, president of iTaggit. "Now that we officially launched our first product categories and with more to come, I am enthusiastic about PriceAdvice's future and excited to be a part of the team."
PriceAdvice's recent hires come aboard with impressive backgrounds. Ira Williams brings over 20 years' experience in sales, marketing, project management and business development. He has extensive experience working with new ventures, as well as strategic partnerships and acquisitions for multiple start-up companies. Prior to working with PriceAdvice and after graduating from Harvard Business School, Ira was vice president and general manager of Callaway Golf's global e-commerce and interactive marketing operations. He also led M&A efforts at InterZine Productions and CBS Sportsline, successfully securing strategic elements that drove their respective growth plans. Ira also excelled in sales and marketing positions with Reuters America and with Dell Inc.
Veteran consumer software expert, Hong Bui, brings over two decades of experience leading and developing technology for top consumer brands such as Amazon.com, Memeo, Visto.com, JavaSoft and Apple that focus on usability and mass market acceptance. While at Amazon, Hong's division was the driver for development of their award-winning consumer shopping experience used by millions each day. His division also helped develop Amazon's platform that has been a model of worldwide scalability. As a co-founder of Visto and with instrumental roles at JavaSoft and Apple, Hong has proven his ability to develop steadfast solutions for consumer technology. Hong is the founder of Memeo which is also financially backed by G-51.
Functioning as a virtual Blue Book for users looking to price any used item, PriceAdvice is designed to educate consumers to make informed online or offline purchase decisions about used products by providing timely, easy-to-use pricing information.
For more information about PriceAdvice, please visit the company's web site at www.priceadvice.com
PriceAdvice is a service of iTaggit, Inc., a privately held Internet company founded in 2005 and based in Austin, Texas. With prices from over 3 million transactions, PriceAdvice is the "Blue Book for Everything Else", dedicated to helping consumers make informed online purchasing decisions through its proprietary valuation system. For more information about PriceAdvice, please visit www.priceadvice.com
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